Blocks away from Temple University campus, this family owned restaurant serving breakfast and lunch 7 days a week requested a rebrand after newly acquiring the business.

They wished to combine the traditional diner experience with university life while still staying true to North Philadelphia.

Serving all your breakfast and lunch favorites, clientele spans from North Philly residents to Temple University students and faculty.

The project included a comprehensive brand style guide that outlines the proper implementation of logo and brand elements.